October 23, 2019  3:10 PM – 3:50 PM

Data: From optimisation to strategy

Using data for operational optimisation is relatively straightforward, but harnessing data to help drive the big strategic questions is less about science and more about craft. It can be hard to get right. We’ll dive in to tools, techniques and tradecraft needed to make more evidence-based decisions about your customers wants and needs. Lessons from corporate, product and marketing strategy work in media, entertainment and luxury retail.